Pepper Money is a specialist lender that provides mortgages for people with adverse credit history. Increasing awareness among brokers, the object was for Pepper Money to be front-of-mind with brokers, and help them help their clients succeed. Ultimately aiming to achieve an uplift in new business on the 6-24 month range.

At the end of a three-month campaign period, highlights included open rates of 21.6% among registered and 17.7% among non-registered brokers. Website sessions increased 5% month-on-month through the campaign, in line with the target set. Initial origination results were positive, with a 4% increase across the whole 6-24 range, and a brilliant 23% increase in the value of decisions in principle for the 18-month product by the end of the campaign.